this will be your most effective marketing strategy

this is what i hope you’ll glean from this email:

there isn’t one right way to build a business (there’s the right way for you).
if you’re a service-based business, the best way to grow is almost always through word of mouth and referrals.

enter christina who formerly worked in silicon valley and left to pursue her own company as a solopreneur.

she is the first guest on season 2 of your business hotline (we’re back!) and came to us concerned that she was only getting clients through word of mouth. she felt pressure to build her business in another way.

in this 33-minute episode (or 16+ on 2x speed), you’ll learn along with her about how to build a business that aligns with your values, skills, goals, and desires, while also supporting your customers at a high level.

a good starting point if you’re already in business is to ask yourself:

‘what’s already working? how can i build on that?’

in case these reminders from the episode are helpful for you, too:

share, don’t sell
thoughtfully ask for advice and connections: people want to help
people need reminders about you and your work- they think about us way less then we do
don’t overthink so much
simplify (your offers, marketing, mind chatter, etc)

in our guest christina’s words: 'continuing to do the things that light me up is the best business plan’.

listen here