Let’s Face it:
Everyone is a coach these days 🤷🏼♀️
… but you want to know the difference between you and those expert coaches you keep seeing?
💁 The ones who make business look effortless.
💁 The ones who are consistently hitting big revenue goals.
💁 The ones who are working with your dream clients
Yeah. Them.
The difference between you and them is they aren’t wingin’ it. They have an intentionally-crafted mindset and system that supports them. It allows them to stay in their zone of genius and focus on the big picture.
When you master your mindset and streamline your business operations, you can focus on connection, coaching, and growth aka makin’ BANK.
The path to your goals becomes clear and you have the mindset tools and tangible resources to work ON your business instead of constantly IN your business.
We want to give you the framework we both used to grow our multiple six-figure businesses and it’s the same framework we still use today.
Introducing the Mind Your business COACHES accelerator
A nine-week live group program designed to give you the mindset, strategy, tools and connections you need to run a profitable and impactful coaching business that works for you.
This is a no-nonsense approach to building a coaching business that is successful and scalable without sacrificing all of your energy, time, resources, and effort to do it.
We know for a fact that you can have a coaching business that is both simple and massively successful. In fact, we often find that the more simple, the more successful. 🤯
During our time together, we will show you the EXACT blueprint for how to build and run a business that works for you, rather than you working for your business.
Are you ready To make an impact And An Income? 🙋🏼♀️
✨ Imagine being the go-to coach in your space because you speak directly to your dream clients and they are dying to pay for your services
✨ Imagine being featured in top publications as an industry expert and referrals continuing to roll in after reading about your work
✨ Imagine if you woke up each and every day knowing exactly what you needed to do to hit your goals and keep your business running smoothly
✨ Imagine if you no longer wondered if your coaching business was going to work and you knew success was inevitable
✨ Imagine confidently enrolling clients into high-ticket coaching packages and filling your client roster until you’re booked out months in advance
✨ Imagine having a coaching business that could run without you so you could finally take that vacation you’ve been planning for years or simply spend more time with your family
WE ARE LIVING PROOF THAT THIS IS POSSIBLE, AND WE WANT IT FOR YOU, TOO.
Meet your mentors
Darrah Brustein
Mindset, Marketing & Networking
Darrah is a 4x founder, author, and coach who used to cringe at the word 'coaching.’ But she was called to do this and begged by her first clients to work with them. When they saw massive and transformational results in their lives and businesses, she stopped resisting and continued to serve. After spending 10 years over-working and burning out while building a credit card processing company into 38 states and a networking events company for over 30,000 people, she learned the wrong way to do it, and then discovered that there was a better way. A prolific writer and interviewer for outlets like Forbes, she's worked with Shaq, Deepak Chopra, Seth Godin, Bobbi Brown, Jillian Michaels, Adam Grant, Robert Herjavec, Nastia Liukin, Cam Newton, and the list goes on. She’s been featured in over 300 media outlets like Inc, Cosmopolitan, TIME, CNN, and The Huffington Post. Her mission: to connect people to the resources they need to elevate what they do. Her motto: “Design your life, build a business to fund it, and a network to support it" has inspired millions to reach higher and dream bigger.
Kate Rosenow
Systems, Operations & Strategy
Kate Rosenow is a business systems strategist and the owner of Work Well with Kate where she works with business owners to streamline & simplify their businesses so they can be more profitable and less busy. In 2014, when Kate started her first business Mavenly & Co., she realized that the key to designing a sustainable, profitable business was well-built systems that gave you freedom and flexibility in your work so you could stay in your zone of genius and focus on impact. She has worked with thousands of women business owners across the country through group workshops, online trainings and private coaching to equip them with the resources and mindset they need to build businesses that work for them rather than the other way around. She was the host of the award-winning weekly Women, Work, and Worth podcast on iTunes, and her insight and advice has been featured in Forbes, Fortune, Real Simple, and Business Insider.
OVERVIEW OF THE PROGRAM
Week One
GETTING YOUR MIND RIGHT, FINDING YOUR WHY, CLARIFYING YOUR IMPACT
Before we get to the ‘what’ or the ‘how’ of your business, we have to start with WHY and get clear on what success means for you. With that clarity, we’ll unearth with you what pain points you are uniquely addressing with your clients and what results you will create.
Week Two
NICHING IN THE COACHING MARKET
How broad or narrow should your focus and clientele be? We’ll guide you to find your people in a noisy space and help you discover your authentic brand voice to attract your ideal clients.
Week Three
PACKAGING AND PRICING YOUR COACHING FOR PROFIT
How do you know what to charge and how to package it in a way that the right clients will say ‘yes’ every time? We’ll teach you our methodology to design your coaching packages and price for profitability.
Week Four
Building a Network for Success
You don’t need fancy branding, a massive social media following, or even a website to have a successful coaching business. We’ll show you how to create meaningful connections that turn into a reliable pipeline of referrals and sales!
Week Five
Becoming an authority in your space
Want to be featured in the media? Get on stages to speak? Write a book? Build a following? We’ve done all of that and will teach you how to get known with our ‘get legit checklist’ and outline how to make your brand do the lead generation for you.
Week Six
attract & Enroll ideal clients
You’re familiar with all the digital tools at your disposal, but how do you decide which to use, what to say, and when? In this module, you’ll learn how to create social media content that attracts clients; nurture and sell with email marketing; and when and why to use webinars, trainings, and challenges. Then, with all of that inbound lead generation, how to enroll with ease, handle objections, and get over fears of selling.
Week Seven
serving clients seamlessly
Now that you have paying clients, we’ll teach you how to structure your program from onboarding to exit, sharing the tools we use to run your admin on autopilot. We’ll go into client retention, creating boundaries, and how to structure your client sessions.
Week Eight
Delegating & Outsourcing for strategic growth
You can’t, nor shouldn’t, do this all on your own. And at this stage of your growth, you can share the load (we promise). We’ll show you easy to institute steps for how, what, and when to outsource, as well as how to find the right people to support your business.
Week Nine
Setting Up SystemS to Scale
Key Performance Indicators (KPIs) and Standard Operating Procedures (SOPs), oh my! We’ll help you track, systemize, and structure your business to scale (while keeping you sane) and share our savvy CEO dates and duties!
🚨 LISTEN UP. YOU NEED TO HEAR THIS 🚨
Successful coaching businesses don’t succeed by chance. They succeed by design. If you’ve struggled building a coaching business or taking the leap to start one in the past, we get it - we’ve been there. We know what it’s like to put in the work, spending (too many) hours chained to your laptop, and always chasing your next client or project.
We know you want to grow your business financially and make a greater impact with your work, but you only have so much time and energy to do it. You’re working late nights and early mornings doing all of the things you are “supposed” to be doing, but you’re not getting the results you should be getting.
It’s time to master your mindset and simplify your process so you can scale your business and grow your revenue without working crazy hours or adding more to your plate.
You’re here because you are ready to get clear on the big vision you have for your business and implement the right systems to run the day-to-day operations of your business with ease so you can focus on the work you do best and still have laptop-less time to enjoy the results of your work.
SO WHAT EXACTLY IS INCLUDED?
Weekly Lessons & Materials
9 weekly modules that you can watch, digest, and re-watch on your schedule, at your own pace (and go back to forever)! Each module builds intentionally on the next to take you from idea to income in 9 weeks.
Small Group Sessions
We’ll hand-select a small group for you which will be masterfully guided by our past successful clients. This is a space to open up, share challenges and victories, ask questions, share resources, and lift each other up.
Expert Office Hours
We will be live every Thursday at 3pm EDT to answer your burning questions and hear about your wins that week! This session is optional and will be recorded in case you can’t make it.
PLUG-AND-PLAY TEMPLATES AND RESOURCES
Templates, systems, spreadsheets: you name it… we have it ready for you to plug right into your business. Seriously, it’s basically an operations suite that you can just put your company name on and start using it all!
accountability partners
No matter how studious you are, having someone to check in with you is a huge key to success and sticking with your goals. We will pair you up with someone who will be your coaching BFF and you two will decide when and how often you connect.
Lifetime Access
As your business grows and evolves, these materials and lessons will be yours to keep to go back to at any time! So will the friendships you make. ☺️
Ready to Run a Profitable & Impactful Coaching Business that Works for You?
What clients are Saying
Frequently Asked Questions
do i already need to own a business?
Ideally you currently own and operate a full-time or part-time coaching business, or are planning to launch one soon. However, if you're the type to gather all the info before you start, then you're invited, too!
what type of coach is this right for?
To put it simply, this is for you if you want to help your ideal clients get from point A to point B and have a massive transformation all while you build a business and life you enjoy. We’ve worked with coaches that specialize in fitness, parenting, nutrition, life, career, organization, productivity, business, mindset, financial, and design - all have been successful regardless of industry!
how big does my business have to be?
There are no minimum size requirements for joining, just simply that you are or soon will be an active coach! The lessons and strategies will apply to a variety of growth stages.
is this program in person or virtual?
Entirely virtual! We anticipate a cohort of skilled entrepreneurs from around the world and will convene over video calls. Every session will be recorded so that you can watch on your own time if you cannot make it to the live airing, as well as go back to it as an ongoing resource.
when are the calls?
Each module will be delivered to you at the start of each week so you can watch on your own schedule. Additionally, each Thursday at 3pm EDT, we’ll offer live office hours which are optional and will be recorded if you’d like to watch later.
what if i'm on another continent?
Join us! Much of the material can be digested on your own schedule and you will choose when you connect with your small group and accountability partner!
when does this start?
September 14th and goes for 9 weeks!
i’m busy, how do i make this work?
That’s actually precisely why you should join! If you have so much on your plate but your business isn’t where you want it to be, we’ll help you systemize and streamline to ultimately feel less busy! Plus, while it might sound like a lot of time commitment, you'll have no more than 1 call per week (about 1 hour that is optional) and can watch/listen to that week’s teachings on your own schedule. You will choose with your small group when and how often you connect (we suggest every-other week). Like anything, you get out what you put in, and you'll want to carve out some time to digest and implement the materials and homework.
what does this cost?
A fraction of the price of working with either or both of us 1-on-1, plus you get the benefits of a community of like-minded entrepreneurs, small group support and accountability, and plug-and-play templates and resources that work! Pricing and scholarships will be discussed with accepted applicants! We promise, the cost is exponentially less than the value you'll gain and it won't break the bank! We were once in your shoes and are very sensitive to making sure it's affordable.
how many people will be in this program?
A minimum of 10 and a maximum of 50. We want everyone to be seen and heard!
how big are small groups?
3-5 people per group, all hand-curated by us!
how long will i have access to these resources?
You'll have access to session recordings, resources, templates, and the relationships you generate for a lifetime!
what if i'm not happy with the program?
We only want people to join who are committed to growing themselves and their businesses, who are open and ready to learn, and are prepared to do the work. If you show up to each call and implement the tools we give you and do not see results, we will gladly offer you your money back. We believe deeply in this program and all we ask is that you commit at the same level we are committing to it.
will i get 1 on 1 help from darrah or kate?
The core program offers weekly group teaching, mentoring, and coaching from both of us. You are welcome to upgrade for additional 1-on-1 time if you so desire.
i still don't get what this is...
This is a 9-week virtual accelerator program for coaches and those who aspire to run coaching business who want to run businesses that are high-value for their clients and high-profit for them. It combines tactical tools and strategies with foundational principles and mindset shifts to help you achieve the growth you're seeking. You'll have group calls with Kate and Darrah, weekly teaching modules, small group time led by our past clients, accountability partners, and actionable systems and templates to use to streamline your operations. By the end of the program, you'll have true clarity in why you're building your company, how to run it with more ease, will have increased your revenue, streamlined your systems, and had a lot more fun and less stress along the way!
what if i have other questions?
Send us an email at support@darrah.co!
This is the sign you needed.
Finally say ‘yes’ to yourself and ‘no’ to the BS ‘hustle, grind, burnout’ culture.
No more ‘one day’ I’ll do that.
The time is now.
No more excuses.
No more lying to yourself that you aren’t (blank) enough.
That all stops now if you want it to.
Remember: indecision is a dream killer and this opportunity is one-time-only.
QUESTIONS? SEND US A NOTE BELOW AND WE’LL BE IN TOUCH!
