Make more money in less time ⏰
I promise this isn’t a sleazy sales pitch for some ‘get rich quick scheme’. It’s not a pitch at all.
This is the story of Katherine, a Kansas City-based family photographer who wants to grow her business in less time so she can be with her kids more.
Her desire is one I hear from a lot of my clients and one that is (believe it or not) very attainable.
We walk her through some strategies to get there in this week’s episode of Your Business Hotline.
Katherine, like many people, is held back by fear, apprehension to raise prices, and limited time to market.
She realizes that she is:
Making it harder than it has to be and has exactly what she needs to achieve her goal. She has to overcome the friction of taking action and moving through the fear.
Paralyzed by not knowing all of the answers, but doesn’t have to know them to make progress.
Going to have to let go of (outsource, delegate, automate, and/or stop doing) certain things in the business that aren’t best for her to do.
We talk about considerations like:
How to create greater lifetime value with your existing customers
Reframing essential expenses as investments in your growth
The value of buying back her time
Lowest-hanging fruit opportunities
Using slow seasons to her advantage
Pricing
And more