6 questions to ask today to grow your authority
do you ever see other people speaking on stages, publishing books, being featured in the media, building followings, and booking podcasts left and-right and secretly wish that was you? if so, i don’t blame you, because those can be really useful tools to elevate your message, make an impact, and grow your business.
which often leads to the next thoughts of:
how do i go about doing that?
which method(s) do i pursue?
where do i start?
how do i break through?
the answers to these all go back to your goals and strategy… which align? and for which are you best positioned based on your skills, presentation preferences, connections, and so on?
here are 6 important questions to ask yourself to become an authority in your space:
what are my goals and intentions(s) for this? why?
which methods help me achieve those?
how does this fit into my broader goals?
what works best for my strengths?
do i process better in writing? conversation? over time? on the spot?
what can i commit to doing consistently?
are you beginning to see a bit more clearly why you're doing this, how it fits into your broader strategy, and which skills you'd like to deploy?
if so, the best next step is to get a detailed and clear understanding of all of the modalities by which you can build your authority (like tv, print media, event hosting, podcasts, radio, writing, publishing, and more).
admittedly, there’s a slippery slope between seeking out these credibility markers to the point of them becoming vanity metrics that take away your focus from the most essential part of your business: which is to sell the thing you offer that solves a real problem for your audience.
the other side of the ‘slippery slope’ is where the magic lies: strategically focusing and incorporating 1-3 thought leadership methods that do the ‘selling’ for you and become attractors of your ideal customer base.
because there is so much complexity to building your authority THOUGHTFULLY and EFFECTIVELY, i’ve created a 1-hour virtual course that helps you grow and define your personal brand goals, understand the ins-and-outs of each method by which you can do it, and then gives you the tactical steps on how to execute it.
in it, i break down the tools and resources i used to do things like get hired to speak by toyota, chase, and visa; become a writer for Forbes and Entrepreneur; sign with a literary agent and publish a book; be featured in over 300 press outlets like TIME, Inc, and CNN; collaborate with household names like deepak and shaq; speak on 100+ podcasts in the last 2 years alone; and grow a digital community and audience of over 70,000.
if you’re ready to up your game and raise your profile, then i invite you to check out ‘ignite your influence’ while it’s available!