want to stay in business? remember this…
your business has to make money to fulfill its mission and make your unique impact, friend.
why am i telling you this seemingly obvious statement?
because one of the things i hear most often from heart-centered, impact-driven entrepreneurs is “but i feel so badly charging/charging more for this when i want everyone who needs it to access it.”
i’m ALL for inclusive pricing, sliding scale models, pay-what-you-can, scholarships, and the list goes on. and i’m not here to tell you that there is one magical way to price your offerings for both profit and impact…
but i am here to gently remind you that it’s not greedy or selfish to charge a fair market rate and make a profit.
in fact, you can’t stay in business and continue to make the impact you desire to unless your business makes a profit.
here’s another thing to consider: when you do that, it allows you to make more of an impact by spending your earnings to hire people to join in the mission, outsourcing and putting those dollars back into other values-aligned businesses, feeling less constrained in your marketing (ie get in front of more people who will be helped by the solution you’re offering), and you’ll be able to share and give more generously when you’re not financially strapped.
if you’d like to dig deeper in unlocking your money mindset, here are two great books on the topic to help:
1. ask and it is given (esther & jerry hicks)
*this one goes deep on the law of attraction and the underpinning mindsets that are resulting in the creation you’re already seeing as your day-to-day reality. if what you’re manifesting isn’t what you truly desire, this will be a great guide to help you understand why and how to adjust. it also has 20+ activities/games you can try to put the learnings into practice and have some fun with it.
2. you are a badass at making money (jen sincero)
*jen has a unique way of kicking your butt through words and helping you reframe any money stories you have that aren’t serving you.
if any part of you feels guilt, shame, or resistance to charging at all or charging more, then i hope this will be the reminder you needed and that one or both of these tools will help you to unwind some narratives and patterns that aren’t serving you… or your mission.