“i don't know how to scale without adding more to my plate.”
there’s a common conundrum i see many of my clients face: they start a business seeking freedom and flexibility yet continue to build a business that moves them farther away from those aims.
one of the underlying stories they tell themselves is that in order to ‘deserve’ those things, they need to work harder and longer. that also often has them believing that they aren’t a ‘real’ entrepreneur if they aren’t always growing the scale of their company.
this is precisely why it’s essential to start by defining success for yourself and then attaching a price tag to what that life costs. then, you can reverse-engineer your business to become the vehicle to make that possible (financially and time-wise).
most people do it the opposite way: build and build and build and hope that ‘one day’ they’ll pop their head up and magically change their habits and fears about scarcity, not being/doing enough (or whatever is true for them), and begin to live the utopian vision they haven’t given all too much thought to as their focus is on the how, not the why. (please note: this was my old paradigm too, there is no judgment here.)
if any of this sounds like you and/or interests you, then you’ll enjoy watching or listening to this week’s episode of your business hotline. we hear from cody who admits that he’s struggling to scale his business without burying himself in more tasks and hours of work.
some things in the episode that might surprise (and help) you:
his dream life costs way less than he thought and was much more attainable than he expected (a highly common refrain from those who do the exercise we discuss)
discipline = freedom
simplicity in your structure and service offerings is often the best solution (we discuss a tool to help you plan for profit in a way that elevates your time and financial goals)
how you want to feel in your business may be an equally, if not more, important barometer for how you structure versus what you do in your business
considerations for building the right support team
how/when to raise your prices (not arbitrarily)
it can be easier than you anticipated
we’d love to hear your biggest takeaway(s) and what you’ll do to implement them!