Here's What Happens When Impact Supersedes Income 😮

This one goes out to all of you givers and bleeding hearts whose focus on impact is commendable and…. Can prevent you from creating a business that has the revenue you need to continue doing the work sustainably.

Before you misunderstand and think that I’m suggesting to ignore making an impact, I’m not. I’m suggesting that in order to do so, you also have to be able to pay your bills and yourself. In fact, the less you struggle to do that, the greater the impact you can make (of your time, treasure, and talent).

Enter Maria: a nonprofit consultant and self-proclaimed over-giver who breaks her own boundaries in the name of the causes she supports and at the price of her well-being

She shares her story on this week’s episode of ‘your business hotline’, coming to us from a place of burnout and recognition that impact and income need to work hand in hand for her to continue to do this work that’s a true passion.

We discuss tactical strategies like how to get a sale when the person who uses your service isn’t the decision-maker, building joint venture partnerships to expand your reach, ‘wholesale’ sales of one-to-many versus one-to-one, how to write effective messaging, and three fundamental ways to grow revenue.

To making a sizable impact and income, Darrah

PS We also catch up with Maddy from season 1. She came to us hating her signature service and didn’t know where to take her interior design business. In an unexpected turn, she accepted a full-time values-aligned job and runs her business on the side. She's happier and more fulfilled than ever. There are many paths to success, folks. Listen to what she shares here.