“i’m struggling to stay focused and make enough money…”

building a business that is sustainable, profitable, and feels good sounds great… but what about those early days when you’re not clear on what you’re offering, who your customers are, or if/when the money will come in to support you doing this ongoingly?

that’s exactly where casey is when she calls in for the final episode of season 1 of your business hotline.

she feels scattered and distracted by shiny-seeming objects.

she’s not sure where to focus her efforts or what will pay off.

we help casey (and hopefully you, too) to debunk a lot of ‘business advice’ that is holding her back like and discuss topics like:

there’s no need to have to have it all figured out before you start (or ever, for that matter)
enjoyable networking is a great way to build your client list
focus on the psychographics of your clients and the transformation you’re offering them before their demographics
everyone doesn’t need to know about your work– only a relatively small set of the right people do
your competition can be your greatest collaborators and referral partners
your biggest priorities and focus need to be on revenue-generating activities
keep building on what’s working and ignore the ‘next big thing’ tactics
there’s zero shame in having a gig that pays the bills while you grow
selling is best done when it’s invitational and relational versus forceful, pushy, or transactional
don’t hide behind digital marketing because you’re afraid of rejection
people connect with stories: share yours
allow sales to take time to convert. some will happen quickly, others will take months or years of nurturing