if you've ever thought, “it would be great to get what i'm working on featured in the press” and then were met with crickets when you tried to pitch or didn't go beyond the thought because you weren't sure how to make that happen, then let me share something with you:
press hits can be a great way to get your name out there as well as to build your credibility.
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not all relationships are meant to last forever and that includes clients and professional collaborators.
i got this question in my dms on instagram and wanted to share some feedback since she won’t be the first, or the last, person to run into some challenges in this arena
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“what do you see as the key differentiators between those who achieve their goals and those who don’t?”.
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no matter if you consider yourself a ‘creative’ or not, i’d venture to bet that you are.
entrepreneurship in and of itself is a creative endeavor: you have an idea and create something out of nothing day in and day out. you use your creative problem-solving skills. you write copy. create/approve brand imagery for your website or social media.
you have a vision and you make it come to life. what is more creative than that?
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if your life feels full-throttle, your calendar is screaming for some margin, and/or you hear yourself lament how ‘busy’ you are a few times too many…
then maybe it’s time to do a quick audit of how you spend your time (and energy) to see where it’s really going and how it stacks up to what you say you value.
for example: you say you value time with your spouse, but you haven’t connected, truly, for longer than you care to admit.
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were you raised like i was to believe that "winners never quit and quitters never win"?
allow me to debunk that and tell you instead that:
deciding when to stop is not quitting, it’s a skill.
i hope this is one lesson we do better at teaching future generations because, like most things, it's so much more nuanced than that!
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is there anywhere in your life where you’re holding off on making a decision or taking action because you’re afraid of making the wrong choice or moving in the wrong direction?
so instead of using the information you have and trusting yourself enough to make the best decision you can given that information, you stall. you make entirely logical excuses about why, too. which makes sense because you can make a rational argument to support whatever your stance is on just about anything (we all can).
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if one of the best ways to grow your business is through referrals (it is), but you don’t have a steady stream of clients, how do you get referrals?
start with your existing network and thoughtfully ask for introductions to people who work with your ideal client. build great relationships with them so that they feel comfortable and enthusiastic to send referrals to you. and, when possible, send them value-add introductions and referrals, too.
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doing the work to get your metaphorical house in order is exactly like cleaning out your actual closet: you’ll excavate all of the years of stuff out onto the floor, separate them into piles: ‘trash, donate, keep’, and then get overwhelmed because things felt way less messy before you started this process.
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i recently spoke to a community of accredited investors and was told by the founder that while they’ve all achieved the financial success recqired to get that designation, many in the group ask a question to which many of us can relate:
“there’s got to be more to life than this, right?”
meaning: they’ve achieved many of their goals and in some cases, exceeded anything beyond which they’d dreamed.
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what if these were some of the metrics against which you measured your success?:
1. the impact your company is making.
2. how much flexibility the founder and team have to do what truly matters to them.
3. how much the company is a vehicle for everyone’s personal growth.
4. how the founder feels while running and growing the business.
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i’m thinking a lot about the word freedom as we come off of american independence day.
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i needed to stop waiting for permission, approval, or acceptance from “gatekeepers” to keep going. here’s what i mean:
for the last couple of years, i’ve been working quietly on a tv project (networking in the industry, pitching, and trying to get this show made about something which i so deeply believe needs to be seen).
so many pats on the back and seeming commitments turned into unreturned emails and calls. so many walls built up until “you find a celebrity to get on board”.
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stepping back to accelerate… hmmm? why might this seemingly counter-intuitive approach be a differentiator in achieving your goals?
because it allows for:
perspective
missing pieces to take shape
a clearer, more creative mind
if you have 4 mins, watch this short video.
in it, i break down how and why you should step back to create margin in your life if you want to grow sustainably (and profitably if you’re running a business).
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hindsight is funny and memory isn’t always reliable (just look at data from eyewitness testimonies).
but one thing i know for sure is that when i think from today’s vantage point of 13 years as a business owner back to years 1 through 5, i can say decidedly that i was living in a state of constant adrenaline fatigue and stress.
but i didn’t realize it.
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in a culture that celebrates ‘unicorns’ and ‘overnight success’, i hope you’ll ground yourself in this as you work towards your goals…
if you’ve ever played with dominoes or have seen them, you know this:
it takes a long time to set up the chain, at the precise distance from one another, and with much finesse, until you can finally have that ‘payoff’ moment where you knock over the first one and get to watch some, or all, of them fall.
when we set up this scenario, we know what we’re getting ourselves into.
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